Hardly a day goes by without a new promo photo or an online reference to the ‘Sex and the City’ reboot, so as Carrie Bradshaw herself would say, “I couldn’t help but ask me: what will the new Carrie necklace be? “

For those of you who don’t remember – or who were too young for the original series which ran from 1998 to 2004 – Carrie, played by Sarah Jessica Parker, had a gold necklace displaying her name in fluent writing.

“It didn’t cost, like, nothing,” the character said in one episode when she thought she lost the coin. But the nameplate necklace became one of the series’ enduring product links, like the Manolo Blahnik stilettos – and even symbolized Carrie’s rediscovery when, in the series finale, she found it. in her vintage Dior handbag.

It’s still early days because the reboot – called “And Just Like That…” after another Carrie tagline – won’t air on HBO Max until later this year. But Molly Rogers and Danny Santiago, her costumers, have selected jewelry ranging from a Bulgari Serpenti Tubogas watch (up to $ 50,000 in some metals) to an elastic bracelet hand-sewn from an old tablecloth and pinned to it. with vintage rhinestone brooches by the Berlin designer duo based on Rianna + Nina (450 euros, or $ 530).

Most of the creations, even custom pieces, were loaned out for filming, but mass production bought some.

Neither Ms. Rogers nor Mr. Santiago are doing any interviews yet, as an email from an HBO media relations manager put it: “August is just too early since we’re not getting into this until later. year.” (Although the designers have a ‘live off set’ Instagram page, @andjustlikethatcostumes, with over 54,000 followers.)

But some jewelers talk about their creations selected for the series.

A favorite for the next Carrie necklace could be a $ 595 turquoise and malachite cord “because the necklace is really visible” around Ms. Parker’s neck in the official commercial still for the new series, said Allison Fry, the creator of the series. necklace, who founded the Fry Powers brand in 2018.

(By mid-August, the necklace was sold out at MatchesFashion, according to an email from the retailer.)

Ms Fry, 34, said she created the shimmering rope pattern by mixing and matching 72 beads, likening the process to “when you think about putting an outfit together and seeing what works.” She also made two other pieces for Carrie: a purple enamel ring accented with a baroque pearl and a purple enamel cuff.

Another contender, seen in paparazzi photos: a gold necklace with a New York State charm.

Not that the other central characters will not have striking pieces, like the two hearts paved with white diamonds on a round link chain made by Jennifer Fisher and loaned to the series for Charlotte York, played by Kristin Davis.

Personalized on the reverse with the initials of Charlotte’s two daughters on screen (L for Lily Goldenblatt, played by Cathy Ang, and R for Rose Goldenblatt, played by Alexa Swinton), each of the hearts has 39 diamonds and took two weeks to do, Ms. Fisher said.

“I don’t know if they will ever turn them over while filming,” she said.

In the two feature films “Sex and the City” which debuted in 2008 and 2010, Ms. Fisher’s creations at one point or another were worn by the four main characters, including Samantha Jones, played by Kim Cattrall. , and Miranda Hobbes, played by Cynthia Nixon. (Ms. Cattrall is not on the new series.)

But, Ms. Fisher said, she thinks jewelry can have more of an impact on television because “people tend to watch episodes of a television series.”

The designers say the necklaces worn by the new cast members could also be contenders for Carrie’s fame.

There’s Danish label Monies’s chunky red polyester chain necklace (pronounced MON-yus) worn by mother and Park Avenue documentary filmmaker Lisa Todd Wexley, played by Nicole Ari Parker of “Empire.”

The € 630 necklace garnered over 1,200 likes on Instagram’s fan page @justlikethatcloset and prompted Grazia magazine to declare Lisa “is going to be the series’ new ambassador for powerful necklaces.”

It could be a Carrie bracelet replacing the Carrie necklace because, according to London jewelry designer Rosa de la Cruz, 51, a piece becomes iconic depending on when it is seen and who wears it.

And her chunky ebony and 18-karat gold bangle – listed at £ 2,595, or $ 3,590 and purchased by the production company – was worn by Carrie in the show’s official publicity photo as well as in the first scene. between Carrie and her husband, Mr. Big, played by Chris Noth.

“It’s the equivalent of being on the cover of a magazine,” said Ms. de la Cruz, adding, “her fashion choices are the ones that get the most attention.”

Real-life examples: The Carrie scene with Big posted by @andjustlikethathbo to Instagram on August 3 received 14,440 views in 24 hours. And on TikTok, there have been almost 37 million views of #andjustlikethat. No wonder user @ letty0531 commented, “I feel like we’ll know the whole story by the time they finish filming.”

Social media tracked news of the new series, such as the Instagram fan page @justlikethatcloset that Victoria Bazalinchuk, 23, a teacher in Odessa, Ukraine, created on July 10. It now has over 80,000 subscribers.

“There have been a few brands that have contacted me, saying that certain characters were wearing / will be wearing their pieces. For example, Carrie’s new favorite brand, Fry Powers, or Lisa’s Ana Srdic rings, ”Ms. Bazalinchuk wrote in an email. “And of course, sometimes subscribers find the articles and send them to me.” (She said she became a “Sex and the City” fan after watching her mother’s DVD box set because “I was a child when the original series aired.”)

His site isn’t the only one fueling fan anticipation. For example, on Instagram, @everyoutfitonsatc has 711,000 followers for his satirical version of the series. And when Ms Parker posted the first reading of the script to Instagram, @system_bleu said she couldn’t wait to see the new show. “I just finished the series – AGAIN… for the 13th time. It’s huge, “she wrote.” The show spoke to so many of us and it’s part of who we are today. “

Some designers and fans say Ms. Cattrall’s decision to stop playing Samantha is a loss, but others are eagerly awaiting the change. “We don’t all have the same people,” said Ms Srdic, 63, the Johannesburg jeweler whose $ 1,200 unpolished citrine ring was on loan for Lisa’s wardrobe.

Ms. de la Cruz agreed, adding, “Maybe that releases the plot into a different dynamic.”

Although a debut date for the series has not been announced, many fans already have plans.

Ms Fisher, for example, said she would be at home in New York. “Maybe I’ll make myself a cosmopolitan to celebrate while we watch,” she said, referring to Carrie’s favorite cocktail. “And invite girlfriends. It’ll be fun.”

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Cory E. Barnes

The author Cory E. Barnes

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