Although Americans love their pizza, burgers and steaks, about 95% of American consumers have sought out healthy foods when shopping, according to a 2019 report from the International Food Information Council Foundation and the American Heart Association. (via Food overview). That’s great news, but what’s not so great is the fact that only 28% have easy access to these healthy foods (via Health Line).

Gauging the shift in trends and the need to fill the very obvious void, Schnucks opened a store called EatWell, which focuses on organic and healthy food options (via Schnucks). According to Supermarket News, the 42,000-square-foot store in Columbia, Mo., sells infused waters, rows of kombucha bottles, grass-fed beef, sustainable seafood and other items that would tend to fall off in the Whole Foods category.

In 2022, the supermarket chain took the “eat healthy” mantra further by launching a program called Good For You in partnership with nutritional tech startup Spoon Guru. The program, by Diving at the grocery store, helps customers monitor how much of what they buy is actually healthy. To implement this program, Schnucks analyzed all items in the store – checking for the addition of artificial sweeteners, colors, sodium, sugar and other nutritional information – and compiled a list of products that could be qualified as healthy. It’s a simple formula: the more items you choose to consume from this list, the more your heart will thank you.

Cory E. Barnes

The author Cory E. Barnes