Secret Sounds, the Live Nation promoter behind Australia’s Splendor in the Grass and Falls Festival, has acquired Kicks Entertainment.
Kicks is a leading Australian event management company that founded Foreshore Festival, Warehouse Festival and flagship festival Spilled Milk. The latter has sold out within minutes every year since its debut in 2016 and has since expanded to three locations, Canberra, Ballarat and Gold Coast.
Financial terms of the deal between Secret Sounds and Kick Entertainment were not disclosed.
“As fans of festivals and music ourselves, it’s exciting for us to have new partners who share our vision for fan-centric event experiences,” said Jeff Drake and Ryan Sabet, co-owners of Kicks Entertainment. . “This partnership will evolve our conversations with artists and provide opportunities to activate venues and festivals that can host them. This will strengthen our ability to produce festival tours that deliver on our vision of ensuring quality over quantity.
“[This] will strengthen our ability to produce festival tours that deliver on our vision of ensuring quality over quantity”
“Partnering with Secret Sounds and Live Nation is a natural step in securing the future of new events and cementing those currently on the roster. This majority stake is also a boost for our loyal local team. It offers new opportunities to enhance Kicks’ already great offerings and provides resources at an important time when the fan experience is paramount.
Secret Sounds co-CEOs Jessica Ducrou and Paul Piticco added: “We have long admired the work of Jeff and Ryan, they are brilliant entrepreneurs and the next generation of Australian promoters.
“We have been very impressed with the way they run their events and the consistent growth they have achieved with Spilled Milk, including the addition of a Gold Coast show which quickly sold out within days. We are delighted with this partnership and we look forward to combining all of our skills and knowledge to support the future growth of Spilled Milk.
Secret Sounds is enjoying a bountiful return to live events, with a sold-out grass splendor (topping 50,000), the “greatest drops lineup ever” with Lil Nas X and Arctic Monkeys, and a list of sold-out tours including Gorillaz, The Strokes and Jack Harlow.
Live Nation bought a majority stake in the New South Wales-based company in 2016, acquiring a 51% stake in Splendor and Falls, along with its touring, sponsorship, public relations, artist management divisions and agencies.
Get more stories like this delivered to your inbox by signing up to IQ Index, IQThe free email digest of essential live music industry news.