HONG KONG, April 11, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the integration of its publisher optimization solution with SCMP Magazines, that of Hong Kong leading magazine publisher with a portfolio of premium lifestyle and fashion titles including Cosmopolitan, ELLE, Esquire and Harper’s BAZAAR.
By activating the IAS Publisher Optimization solution, SCMP Magazines will directly improve the visibility of their advertising inventory and reach their advertisers’ brand risk threshold by avoiding risky content. They will also be able to automatically measure and optimize towards low IVT rates in real time, ensuring their traffic is worth the investment. Meeting and exceeding advertisers’ media quality standards without the redundancies of manual campaign optimizations.
Jennifer TsangVP Digital of SCMP Magazines, said, “Our goal has always been to maintain high standards of MRC viewability and brand safety for ad campaigns running on the Cosmopolitan, Harper’s BAZAAR, ELLE and Esquire Hong Kong websites. IAS’ publisher optimization solutions allow us to do this effectively through intelligent management and optimization of ad inventory.”
Laura QuigleySVP APAC, said: “Advertisers are buying media in a new way. They are looking for quality impressions: impressions seen, by real people, in a safe and suitable environment, all in the right geographical area. IAS’ publisher optimization solution seamlessly integrates publisher ad servers and powers their inventory to automatically optimize ad delivery down to the placement level for direct and programmatic offers..”
About SCMP Magazines
SCMP Magazines owns five of the biggest lifestyle media brands in hong kongto know Cosmopolitan, Harper’s Bazaar, SHE, Squire and SHE Man. These world-renowned media brands have a distinctly vibrant local flavor, engaging our readers in exciting and innovative cross-platform updates on fashion, beauty, grooming, travel, entertainment and other lifestyle content. On a monthly basis, our websites reach a total of 5.2 million online viewers with 103 million page views per month. The affluent roster of media brands also boasts impactful reach on social media, with nearly 2.6 million followers on Facebook, Instagram and Youtube. Apart from hong kongour digital content has also had an impact on regional audiences in markets such as Taiwan, Singapore and Malaysia.
About Integral Advertising Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring ads are seen by real people in safe and responsive environments, enabling contextual targeting and optimizing the supply path. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. To do this, we use data-driven technologies with real-time actionable signals and insights. Founded in 2009 and based in New York, IAS works with thousands of premium advertisers and publishers worldwide. For more information, visit integralads.com
SOURCE Integral Advertising Science (IAS)