LAS VEGAS and ATLANTA, 23 Aug 2021 / PRNewswire / – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has announced that it has entered into an agreement to acquire Sideplay Entertainment (“Sideplay”), a digital content studio ” leading eInstant ”, to expand Scientific Games’ iLottery content portfolio and accelerate the global market penetration of its iLottery business, subject to final regulatory approval. The combination of Sideplay’s innovative digital game portfolio and agile content delivery technology with Scientific Games’ iLottery digital platforms and solutions is expected to increase player engagement and drive the growth of the company’s iLottery solutions on the market. markets around the world.
Success as an interactive innovator and digital asset integrator has enabled Scientific Games Lottery Group to become one of the leading providers of iLottery solutions for over 20 lotteries worldwide. Sideplay is the leading eInstant digital game provider for the UK National Lottery, one of the world’s largest interactive lotteries. In North America, Scientific Games is the exclusive distributor of Sideplay’s top performing content for industry-leading iLottery programs, including the Pennsylvania Lottery and Loto-Quebec.
With this acquisition, Scientific Games Lottery Group plans to expand its share of the digital lottery markets while bringing Sideplay’s library of innovative content to iLottery programs around the world. Adding digital game server content distribution technology to Scientific Games’ existing digital technology stack will also help accelerate time to market.
“We are delighted to welcome Steve hickson and the entire Sideplay team at Scientific Games Lottery Group to help us advance our strategy as a growing company delivering the best in class retail and digital gaming content, platforms and services that maximize value for money. income from our lottery clients, ”said Pat McHugh, general manager of the lottery group for science games. “Sideplay’s highly experienced digital game developers have a proven track record of delivering exceptional iLottery content to market quickly. We have already integrated Sideplay’s digital games into our iLottery platforms, and combining their unique approach to game development for over 20 Scientific Games iLottery customers around the world will accelerate our iLottery offerings for our customers and their players.
Steve hickson, Founder and Director of Sideplay, and the entire Sideplay team will join Scientific Games Lottery.
“All of us at Sideplay are delighted to join forces with Scientific Games Lottery Group, one of the world’s leading lottery providers,” said Hickson. “Our goal has always been to be the best at what we do, and this transaction shows that we have in fact achieved this level of success. We are excited to leverage Scientific Games’ global lottery footprint and together create the future of iLottery. “
Since 2003, the Sideplay team has released over 270 instant win games for major lottery and gambling operators around the world. These games have been played over 100 million times, generating significant revenue for Sideplay customers.
Scientific Games launched the first digital instant game in the United States in 2014, and is the leading provider of interactive lottery games, mobile applications, player loyalty programs, and other interactive products and services in the industry. American lottery.
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About science games
Scientific Games Corporation (NASDAQ: SGMS) is a global entertainment leader providing dynamic games, systems and services for casinos, lotteries, social games, online gaming and sports betting. Scientific Games offers the largest and most integrated portfolio of game content, advanced systems, advanced platforms and professional services in the gaming industry. Committed to responsible gaming, Scientific Games delivers what Customers and gamers value it the most: reliable security, engaging entertainment content, operational efficiency and innovative technology. For more information, please visit Scientificgames.com.
In this press release, Scientific Games is making “forward-looking statements” within the meaning of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by words such as “will”, “may” and “should”. “These statements are based on management’s current expectations, assumptions and estimates and are not guarantees of future timing, results or performance. Therefore, you should not rely on these forward-looking statements as predictions of Future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks, uncertainties and other factors, including factors described in our filings with the Securities and Exchange Commission. (the “SEC”), including Scientific Games’ current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2021 (including under the headings “Forward-looking statements” and “Risk factors”). Forward-looking statements speak only as of the date on which they are made and, except for Scientific Games’ continued obligations under United States federal securities laws, Scientific Games makes no commitment to update publicly forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE Scientific Games Corporation