This weekend, News Corp Australia will unveil a new magazine in its four state-based Saturday banners, representing a major extension of its ‘Own The Weekend’ strategy for the public and customers by creating a new digital platform and printed for advertisers.
The magazines, based on success and long standing QWeek-end in The Courier Courier and that of the advertiser SAWeekend, which will retain their titles, will be updated in both states and also extended for the first time to the Sun Herald and The Saturday Telegraph, where it will be called Weekend and Weekend in Sydney.
The four news magazines will each retain their own state identity and will be overseen by the national editor. Laura Chalmers (Photo). They’ll feature in-depth information on each state’s biggest stories, human interest stories, and profile interviews, plus practical tips on how to make the most of your weekend., including food and travel, books, tech, fashion, and local events
Editor-in-chief of the national weekend Mick carroll said the new magazines extend the company’s “Own the Weekend” strategy and increase the amount of premium content available to readers both digitally and in print.
“This investment we are making in our journalism means that we can now offer our readers and advertisers a national magazine suite on our weekend headlines that allows them to make the weekend their own like never before,” said Carroll.
Carroll said the Saturday magazine would be a powerful addition to the existing weekend magazines that feature in the company’s four Sunday titles: Body + Soul, Escape, Stellar, and The guide to frenzy.
“Thanks to the new magazine, advertisers now have the ability to deliver their messages to an audience of more than five million readers throughout the weekend, both nationally and locally.”
Chalmers said the investment in the new Saturday magazines reflects the growing print and digital audience for QWeek-end and SAWeekend.
“We know there is an audience for quality, long-lasting journalism and that’s what these magazines will do – tell their state’s biggest stories using a group of award-winning writers from across the company.” , she said.
“While delivering a premium print product, we will also be proud to be the digital first, ordering content that we know will drive engagement and sell it throughout the week to our online audience. very committed. “News Corp Australia to Unveil New Magazine in Its Big Four Saturday Headlines