When the weather is nice, Glasgow residents are used to heading to Loch Lomond for a quick day out and escaping the hustle and bustle of the city.
And that goes for visitors to Scotland too, with places like Balloch, Balmaha and Luss packed with tourists in the summer months.
In fact, with over seven million visit days and four million visitors a year, the Loch Lomond and Trossachs region is Scotland’s most popular countryside destination – even beating Loch Ness for the title.
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Yet it appears Conde Nast Traveler didn’t get the memo, after publishing a bizarre article dubbing the famous loch “Scotland’s hidden gem” and a “hidden magical destination from most tourists”.
The article, titled “Loch Lomond, Scotland’s hidden gem”, notes that while thousands of tourists are drawn to the waters of Loch Ness to try and spot Nessie, other lochs, such as Loch Lomond, are “little known outside the country”.
It also encourages readers to say that because Loch Lomond is “no secret to the locals” it “shouldn’t be for you either”, while noting that the loch offers the “perfect blueprint if you want to experience a different part of Scotland and are looking for disconnection, nature and a dose of luxury on your getaway”.
Whilst we may wish Loch Lomond remained ‘hidden’ from the rest of the world, the reality is far from the case – especially as it is Britain’s largest lake by size. area and that it is located less than 15 miles north-west of Glasgow. .