Mumbai: Fintech startup KreditBee has partnered with IPL Royal Challengers Bangalore (RCB) team as the official digital partner for this season. The brand also launched its first-ever marketing campaign – “Loans Anytime, Anywhere” to highlight the convenience of using loans using its app. The campaign will run until the IPL Finals on May 29.
The campaign highlights the convenience of instant loans available from KreditBee’s app which allows loan up to Rs three lakh with no ‘effort’. The campaign targets the Indian middle class, especially people over the age of 22, across India. The campaign talks about the mobile-first disbursement process which only takes 10 minutes.
As part of this campaign, KreditBee also launched a commercial highlighting that life is unpredictable and you never know when you might need funds. The commercial tells that people in such situations can simply download the KreditBee app and get instant loans “anytime, anywhere”.
The multimedia campaign will be promoted on various media platforms such as OTT, digital and social media. “KreditBee aims to reach target segments in metros and major cities and with social media they specifically target audiences in Tier 2 and 3 cities,” the statement read.
KreditBee Marketing Director, Ishan Bose said he was excited to launch our first brand campaign which aims to educate India’s young middle class on how they can fulfill their aspirations by getting loans instantly. “At KreditBee, we are focused on understanding our consumers and their personal financial needs. This campaign gives us the opportunity to re-engage our audience from a brand awareness perspective and highlight our value proposition of being ‘the friend indeed’ in difficult times, being for occasions, events or emergencies,” Bose added.