Chatham Way, Brentwood is poised to become a one-day shopper’s paradise as the Pop-Up Club gears up for a one-day takeover in September.
Boosting footfall and bringing color to Britain’s Main Street, the company runs successful craft markets and pop-up shops in empty retail units to create a fun and engaging space for local manufacturers, artists and small brands to present and sell their crafts, clothing and accessories.
In addition to supporting established independent brands, the Pop-Up Club provides a great opportunity for those who have used foreclosure as an opportunity to turn side businesses into businesses. Pop-ups also facilitate the growing number of people looking to buy from freelancers to support small businesses.
Founded in 2017 by entrepreneur Tillie Peel, the pop-up events company has helped small businesses and independent retailers earn £ 140,000 in 2020. This year the pop-up market has taken over spaces in Manchester, Brighton and Seven Dials from London. The markets saw a huge increase in footfall in local areas and main streets, and gave new independent brands a presence on the main streets.
For the first time, The Pop-Up Club takes on Brentwood in a one-day event taking place at the Chatham Way parking lot on Saturday, September 4, from 11 a.m. to 6 p.m.
Brentwood Day Event dealers include unique and contemporary jewelry handcrafted by Aurora Jewelery, beautiful planting cards with wildflower seeds from the Plantiful Paper Company, and gourmet marshmallows and treats from rocky road from The Sugar Boutique and bespoke pieces from Kate Carter Art.
The event will also host a live music scene hosted by popular music venue, Hot Box Live, and local record store Hey Joes. The lineup of back-to-back musical acts includes Eden Nash, Longy, Armored Man, DJ Darryl Butcher AKA Simple Pleasures, and more.
Buyers with toddlers will also be happy to learn that there is a dedicated children’s area to entertain the little ones. The area will feature artists such as Peter Optical Storyteller, who has tales and comedies that will captivate kids as he talks about penniless peddlers, long-limbed lands, and beasts with howling buttocks!
A chill out area will also allow shoppers to relax between purchases, while street food will allow you to refuel while browsing the stalls. Shoppers can choose culinary delights from I am Virya, a sustainable Indian take-out business that helps prevent homelessness. A well-stocked Leigh-On-Sea’s Hoppily bar will also keep shoppers well hydrated with their craft beer offerings, including the Wild Card Brewery, S43 Brewery, and Abbeydale Brewery.
Located close to Main Street and the Crown Street shopping district, the Pop-Up Club joins Brentwood leading the county as the first borough to launch Local Rewards – a virtual rewards program that allows shoppers to earn points of loyalty for their purchases on the local main street. Brentwood’s continued efforts to support local businesses and keep the street commerce alive aligns perfectly with the ethics of the Pop-Up Club.
Tillie Peel, Founder of The Pop-Up Club, says: “Our one-day market in Brentwood is a really exciting stop for The Pop-Up Club as we share a common goal of supporting and growing local businesses. We want to celebrate independents, so we couldn’t be more excited to bring shopping, live music, food and fun that the whole family can enjoy!
“Now more than ever there is a need to attract shoppers to Main Street and make us spend money on these independents who can sometimes get lost in the noise of the internet and traditional retailers. Our events give merchants the opportunity to offer a range of unique crafts, clothing and accessories as well as bring together the best local talent to provide visitors with a unique shopping experience.
“Our mission has always been simple: We want to provide artists, creators, designers and small businesses with sustainability at the heart of affordable ephemeral spaces, as well as footfall in the region. For Brentwood, we want to see shoppers come back to the center for a unique shopping experience, all the while having fun and supporting local merchants by browsing beautiful and original items that cannot be found elsewhere.
“We have also discovered through many of our other pop-up experiences that for people who have been stuck at home for many months, the ability to go out and experience something as easy as an afternoon. This in-person interaction is priceless, both to the shopper but also to the merchants themselves. .
“We look forward to welcoming all visitors, young and old, to the Pop-Up Club in Brentwood and hope that a day of shopping, music, entertainment and food will help bring the community together and enjoy shopping in the main street.”