The collection uses infrared technology to maximize rest, recovery and performance
PLANTATION, Florida – GhostBed, the leading online mattress retailer and maker of bed-in-a-boxes, will launch its new Venus Williams collection at the upcoming Las Vegas Winter Market. Designed in collaboration with the tennis superstar, the collection was created to maximize recovery and performance through improved cooling technologies and the new Venus FIT layer.
Featured in every mattress in the collection, the new and first of its kind GhostBed, Venus FIT (Far Infrared Technology), is a heat-activated technology that absorbs body temperature to stimulate blood vessels. Over time, the Venus FIT layer will increase blood flow and lower blood pressure, allowing more oxygen to flow through the sleeper’s body throughout the night.
“The launch of this collection is a major milestone for GhostBed. We can’t wait to see the reaction from our customers and the many retailers who have made appointments with us to see the full collection for the first time on the market,” said Marc Werner, President and CEO of GhostBed, who has been working closely with Venus to design this line. “Retailers queuing can expect a huge boost in traffic as Venus and GhostBed are hugely successful across all marketing channels.”
The new range includes six models aimed at direct-to-consumer and wholesale audiences. The direct-to-consumer model, the 12-inch Legendmodel, features the Venus FIT layer combined with a bio-soy-based foam layer and as a hybrid with individually wound springs for a more responsive feel or as a fully in foam offering a personalized offer. Support. Legend mattresses are available for purchase through GhostBed.com.
“When we started designing this collection, I knew I wanted to emphasize the importance of rejuvenation through a good night’s sleep and its impact on daily performance,” Williams said. “We knew we had to use only the best, highest quality materials in order to create a product that would truly make a difference in someone’s life. I’m so proud of what GhostBed and I have created, and I’m so excited that the collection is finally launching! I can see these mattresses in mattress retail stores across the country. »
Wholesale offerings will include four models, available in a 13-inch and 14-inch profile, in a hybrid or all-foam design. Each wholesale mattress includes the unique and exclusive Venus FIT layer followed by a specialized layer Phantom transition layer, which offers the ideal balance between decompression and support. With a focus on performance and recovery, these mattresses stand apart from all others because of the health benefits designed by and for a world-class athlete. Plus, GhostBed’s new Venus Williams collection is eco-friendly. Each mattress has a durable ultra-cooling cover made from 25% recycled plastic bottles.
Aesthetically, GhostBed has drawn on William’s background in fashion and interior design to create a product that will stand out on a showroom floor. Colors, durable fabrics, ticking and internal components have each been hand-picked by Williams to match her keen sense of style that blends high fashion and performance.
In addition to the collection, GhostBed has an extensive marketing and social media plan in place to expose the new range to the wider sleeping public. The company will support early adopters of the retail line with personalized marketing materials and content. This includes POP material containing sleep tips from Williams that focus on how to “sleep successfully” and wake up rested, rejuvenated and ready to perform at the “top of their game”.
To be one of the first to experience the new Venus Williams collection, visit GhostBed’s Las Vegas Market showroom B980.
With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sport. In addition to her sporting success, Williams has leveraged her business acumen with her healthy competitive spirit in two successful design ventures: the lifestyle and avant-garde sportswear brand EleVen by Venus Williams and the design company V Starr full-service commercial and residential interior cleaner. Williams holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale.