NASHVILLE, Tennessee. and PRINCETON, New Jersey, November 10, 2021 / PRNewswire / – D1 training, an athletics-based workout fitness concept, announced today that it has received a strategic investment from Princeton Equity Group, a leading multi-unit franchise and private equity company. Princeton partners with D1 Training to accelerate brand expansion nationwide and secure its leadership position in the fitness industry.
D1 Training has 61 open sites with more than 125 sites in development. The brand’s 5-star training program is derived from the Division 1 strength and conditioning programs, maximizing results for athletes aged seven and up. D1’s programs can be tailored for any goal, from maximizing performance for professional athletes to beginners looking for a healthy lifestyle. D1 has trained over 100 NFL Draft picks, 3,000 college athletes and 100,000 school athletes annually.
“The investment of Princeton is a testament to the distinct reputation of the D1 brand, our proven success and our strong growth potential in the fitness industry, ”said Does Barthélémy, CEO and founder of D1 Training. “The investment comes at an important inflection point for our business. We have seen significant growth since we started the franchise in 2017 and now we are looking to the next chapter. With this partnership, we are positioned for major expansion in existing and new markets. , while we make strategic investments to strengthen our brand and support our powerful franchisees. “
Princeton the partnership with D1 Training brings additional resources to support its growing franchise network. D1’s fitness expertise associated with Princeton knowledge of franchising will make D1 a national brand synonymous with high caliber athletic performance and fitness.
“We look forward to building on the momentum of this partnership,” said Dan Murphy, Deputy CEO of D1 Formation. “Our strong culture and our winning economic model, associated with the support of Princeton, offer enormous growth opportunities. We have a platform positioned for accelerated development and we look forward to welcoming new franchise partners to join our D1 family. “
“We are incredibly excited to partner with Will, Dan and the rest of this talented team,” said Jim Waskovich, co-founder and managing partner of Princeton. “D1 has built an incredible brand and has an unmatched track record of success in training athletes of all ages. We look forward to supporting D1’s next growth stage.”
All D1 training sites offer three basic training programs: Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro (College and Professional). Each fitness program is based on five sporting principles: dynamic warm-up, performance, strength, foundation and conditioning, and recovery. D1 Training also offers one-on-one training with world-class coaches.
About the D1 training
Founded in 2001 by a former NFL player Does Barthélémy, D1 Training began franchising in 2017. The brand was recently listed in Entrepreneur Magazine’s 500 franchise, named one of the 30 Best Gyms in America by Men’s Health Magazine and has appeared on The Inc. 5000. D1 Training has been approved as an approved training facility by the NFL Players Association and is a preferred partner of the National Academy of Sports Medicine. D1 Training is actively seeking qualified, community-minded, single or multi-unit franchisees who are passionate about the fitness industry. For more information on D1 training and franchise opportunities, visit https://www.d1franchise.com/.
About Princeton Equity Group
Princeton Equity Group is one of the most experienced franchisors and multi-unit investors in the United States and invests exclusively in leading franchisors and multi-unit companies. Princeton views every investment as a long-term, supporting business partnership with founders and management teams to help create high-value businesses. Princeton principals have sponsored investments in some of the most admired and growth-oriented franchisors and multi-unit companies in the United States. For more information visit www.princetonequity.com.
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SOURCE D1 Training