Cazoo continued their relentless sponsorship campaign with a new and improved deal with Barry Hearn’s Matchroom Sport.
The online auto supermarket group has signed an expanded partnership with the Brentwood-based promotion company, which allows it to lend its name to several high-profile snooker and darts events.
The multi-year contract will see Cazoo advertising appear in arenas and on player jerseys, during PDC Darts events.
The company will also sponsor the Cazoo World Cup of Darts, the Cazoo European Championship and the Cazoo Grand Slam of Darts.
As part of the Matchroom deal, the controversial group extended their World Snooker Tour deal and added the Masters, UK Championship and Champion of Champions to their current portfolio.
Cazoo is already the main sponsor of the Players Championship, Tour Championship and World Grand Prix.
Latest tournaments add to Cazoo’s rapidly growing sports sponsorship portfolio, which now includes Everton and Aston Villa football clubs, The Hundred cricket competition, Welsh Rugby Union and the 2021 Rugby Union World Cup. .
It also sponsors the European Tour and the Epsom Derby horse race.
Alex Chesterman OBE, Founder and CEO of Cazoo said: “We are delighted to extend our partnership with Matchroom to launch the Cazoo World Cup of Darts, Cazoo Grand Slam of Darts and Cazoo European Championship with the Professional Darts Corporation later this year. and to extend our agreement with the World Snooker Tour to launch three additional Cazoo snooker tournaments.
“This broader partnership with Matchroom will help further develop our audience as we make Cazoo a home brand and continue to provide the best car buying experience for darts and snooker fans across the UK and the UK. Europe.”
Barry Hearn OBE, President of Matchroom added: “It is fantastic to have a brand like Cazoo involved with us both in snooker and darts and we have really enjoyed working with Alex and his team, who have been there. proven to be creative and innovative partners.
“We are now partnering with Cazoo on nine of the most prestigious tournaments and highly anticipated events of the snooker and darts calendars as well as for FishOMania.
“We look forward to introducing the Cazoo brand to our loyal fan base and to maintaining a long and productive relationship.”
Photo: Barry Hearn, the boss of Matchroom (Photo credit: PA Images)